Our Story
Gifts that say what really matters.
Inwords Gifting was built on a simple belief: the most powerful gifts aren’t the most expensive ones — they’re the ones that make someone feel truly seen. Every piece we design is rooted in that intention.
Meet the Founder
Hi, I’m Chloé.
I’m an entrepreneur, former celebrity Makeup Artist, and ex–Senior Social Media Manager at Huda Beauty. Over 10 years across Paris, London, and Dubai, I’ve built brands both behind the scenes and from the ground up.
As a Highly Sensitive Person, I spent years searching for gifts that make people feel genuinely seen, loved, and understood. I couldn’t find them — so I created them.
Inwords was born from that search: a brand rooted in intentionality, reflection, and emotional depth. Every piece is designed to say something that matters.
“Words like ‘I love you’, ‘I believe in you’, or ‘You’ve got this’ might seem simple — but they can change someone’s life.”
“I’ve always believed that the most powerful gifts aren’t flashy or expensive — they’re the ones that speak straight to the soul.”
— Chloé, Founder of Inwords GiftingWhat we stand for
The Craft
Made with care, every single time.
Each journal is personalised by hand using our engraving machine — your name, pressed in gold foil, exactly as you ordered it. No mass production. No generic stock.
We design in small batches, review every piece before it ships, and wrap each order as if it were a gift for someone we love. Because it is.
As heard on
The story, told in full.
How Chloe built a $50K/month personalised gifting brand from home
Inwords Gifting was featured on the Foundr “Little Empires” podcast — one of the world’s leading entrepreneurship platforms with millions of listeners globally. Chloe shared the full story of how this brand was built from a living room in Dubai, with two kids, an autoimmune diagnosis, and zero business background.
The conversation covers the philosophy behind the products, what it really takes to build something from nothing, and why she believes small wins — written down every day — are the only way anything great ever gets built.
Listen on Spotify
Grazia Magazine
The Career Edit — Chloe Widera, Inwords Gifting
“I care about meaningful gestures that show people they are loved, heard, and seen. Not big gestures, but thoughtful ones. Being intentional with your words and what you choose to give.”Read the full feature →
“Whether it’s for someone you love or a quiet reminder to yourself — I hope Inwords helps you connect, reflect, and gift with meaning.”
Explore the collection