Our Story

Gifts that say what really matters.

Inwords Gifting was built on a simple belief: the most powerful gifts aren’t the most expensive ones — they’re the ones that make someone feel truly seen. Every piece we design is rooted in that intention.


Chloé, founder of Inwords Gifting

Meet the Founder

Hi, I’m Chloé.

I’m an entrepreneur, former celebrity Makeup Artist, and ex–Senior Social Media Manager at Huda Beauty. Over 10 years across Paris, London, and Dubai, I’ve built brands both behind the scenes and from the ground up.

As a Highly Sensitive Person, I spent years searching for gifts that make people feel genuinely seen, loved, and understood. I couldn’t find them — so I created them.

Inwords was born from that search: a brand rooted in intentionality, reflection, and emotional depth. Every piece is designed to say something that matters.

“Words like ‘I love you’, ‘I believe in you’, or ‘You’ve got this’ might seem simple — but they can change someone’s life.”


“I’ve always believed that the most powerful gifts aren’t flashy or expensive — they’re the ones that speak straight to the soul.”

— Chloé, Founder of Inwords Gifting

What we stand for

Intentional Every piece is designed with a specific feeling in mind — not just a product to fill a shelf
Personal Names, notes, and details that make each gift feel like it was made for one person only
Lasting Premium materials and craftsmanship built to be kept, not discarded
Honest A family brand, designed in-house in small batches — no shortcuts, no filler

Chloé and her son at the engraving machine personalising an Inwords journal

The Craft

Made with care, every single time.

Each journal is personalised by hand using our engraving machine — your name, pressed in gold foil, exactly as you ordered it. No mass production. No generic stock.

We design in small batches, review every piece before it ships, and wrap each order as if it were a gift for someone we love. Because it is.


3,000+ Journals sold
10+ Years in brand building
UAE Designed & shipped from Dubai

“Whether it’s for someone you love or a quiet reminder to yourself — I hope Inwords helps you connect, reflect, and gift with meaning.”

Explore the collection