Our Story
For the things in life worth keeping.
Inwords creates meaningful pieces designed to help you preserve memories, put feelings into words, celebrate your growth, and hold onto the stories that make your life yours. Everything we create comes from one simple belief: your story matters, your words matter, and showing someone you care can mean more than you may ever know.
Meet the Founder
Hi, I’m Chloé.
I’m an entrepreneur, former celebrity Makeup Artist, and ex–Senior Social Media Manager at Huda Beauty. Over 10 years across Paris, London, and Dubai, I’ve built brands both behind the scenes and from the ground up.
As a Highly Sensitive Person, I’ve always attached meaning to the little things: handwritten notes, photographs, words someone said years ago, and objects that hold a memory. I also spent years searching for gifts that made people feel genuinely seen, loved, and understood.
Inwords grew from both of those things: a desire to preserve what matters, put feelings into words, and create meaningful objects that stay with us through life.
Today, every Inwords piece is designed with intention , whether it helps you preserve a memory, document your story, celebrate how far you’ve come, or remind someone of the words they need to hear.
“Some things are worth holding onto: the memories, the words, the stories, and the little reminders of who we are.”
“At Inwords Gifting, we believe sensitivity is strength and words carry quiet power.”
Whether gifted to yourself or someone you love, each piece is created to help you feel a little more loved, a little more seen, a little more heard, and to carry that inner strength with you every day, so you can create more magic in your life.
What we stand for
The Craft
Made with care, every single time.
Every Inwords piece starts with intention. From the materials and details we choose to the personalisation that makes a piece uniquely yours, we think carefully about how our products will live with you long after they arrive.
We design in small batches, review every piece with care, and wrap each order as if it were a gift for someone we love. We want to create pieces that feel special today and become even more meaningful with time.
As heard on
The story, told in full.
How Chloe built a $50K/month personalised gifting brand from home
Inwords Gifting was featured on the Foundr “Little Empires” podcast , one of the world’s leading entrepreneurship platforms with millions of listeners globally. Chloe shared the full story of how this brand was built from a living room in Dubai, with two kids, an autoimmune diagnosis, and zero business background.
The conversation covers the philosophy behind the products, what it really takes to build something from nothing, and why she believes small wins , written down every day , are the only way anything great ever gets built.
Listen on Spotify
Grazia Magazine
The Career Edit , Chloe Widera, Inwords Gifting
“I care about meaningful gestures that show people they are loved, heard, and seen. Not big gestures, but thoughtful ones. Being intentional with your words and what you choose to give.”Read the full feature →
“Whether you’re preserving a chapter of your life, writing words for someone you love, documenting who you’re becoming, or keeping a reminder close , I hope Inwords gives you a beautiful place for the things that matter.”
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